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At the Porsche Center Athens premises, a unique evening for automotive and watchmaking enthusiasts. Porsche X Tag Heuer

At the Porsche Center Athens premises, a unique evening for automotive and watchmaking enthusiasts. Porsche X Tag Heuer

The two legendary brands announced their strategic partnership at the beginning of the year.

On the occasion of this partnership, the Greek representatives also forged synergies during the year, the culmination of which was celebrated in the best possible way at Porsche Center Athens on Wednesday 15 December, where they hosted a dinner for their guests, enthusiasts of sports driving and watchmaking.

During the dinner, the guests had the opportunity to watch a video message from the CEO of TAG Heuer, Frédéric Arnault, as well as from Detlev von Platen, Member of the Executive Board for Sales and Marketing of Porsche AG. They also saw up close and tried on the TAG Heuer Carrera collection and, of course, the TAG Heuer Carrera Porsche chronograph, which is the first watch to result from the collaboration of the two companies, as well as the evolution of the Porsche Carrera with models present from 1980, linking yesterday with today, and tomorrow with the Taycan, the first fully electric Porsche.

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